Playful Promises Unveil New Campaign with Renowned US Plus Size Blogger Gabi Fresh

Playful Promises, the leading independent London lingerie and swimwear brand are excited to announce the launch of an exclusive lingerie collection with renowned US fashion blogger and plus size swimwear designer Gabi Fresh.

Gabi is an inspiring ambassador for the curvier woman, as a voluptuous woman herself she celebrates her shape with confidence and style.  Playful Promises’ values are very closely aligned with Gabi’s in terms of design style and philosophy of promoting body positivity and therefore it was a natural brand fit.

In 2012 Gabi ignited a viral craze with her stunning ‘fatkini’ shoot, which led to design partnership with Swimsuitsforall, where she designed five incredibly successful capsule collections.  She is a driving force behind the body positivity movement and invites her mass of loyal of followers ‘to ignore fashion rules!’ As well as her best selling swimwear collections she has also partnered as an ambassador with top global brands, including Lane Bryant, Simply Be, ASOS, Target and Dove.  Gabi has enjoyed international success with her collaborations and has appeared on The Today Show, Good Morning America and MTV. Recently she won the esteemed ‘Trailblazer’ Award given by the prestigious Trumpet Foundation.

This synergy of beliefs and positive endorsement of larger sized women is why this collaboration with Playful Promises is a perfect match.   Founder Emma Parker comments  “We launched our Curve Collection in 2016 with a number of styles selling out in the first week. We see our collaboration with Gabi as a natural progression of our ethos to make sexy, fashionable lingerie for all body types.”  Playful Promises recognise women come in a variety of shapes and sizes and their collections aspire to empower women all around the world to feel sexy no matter what size they wear. This latest collaboration aims to alter some of misconceptions about size and beauty in the fashion world.

Gabi adds: “As a plus size woman with a 38HH bust, finding stylish, supportive and sexy lingerie options has always been an issue for me. So often people my size are left with boring beige options, and I’m honored to help change that. Body positivity is a core part of my belief system and brand, and designing lingerie that makes women feel good in their skin is a natural progression for me after doing the same with my swimwear collections. I’m so excited to be working with Playful Promises! They’re a great partner because they take risks with design and truly stand apart from what is currently being offered in extended sizes.”

The gorgeous campaign images of Gabi not only showcase the new collection but highlight that real women with curves are not invisible. Women no longer need to conform to a certain prototype to be considered beautiful and her latest collection proves that ultimately curves should be celebrated rather than hidden. 

Highlights include the black satin pyjama set, these pjs are perfect for boudoir lounging. The satin finish feels wonderful against bare skin and the delicate lace trimmed sleeves adds a feminine finish. Turn the temperature up a few degrees with the black fishnet lingerie set, the seductive separates include a bra with a distinctive harness cross design feature and matching briefs. For the ultimate in va va voom, complete the look perfectly with a pair of highwaisted fishnet briefs.

The new Gabi Fresh collection is due to launch in Autumn 2017 and will be available to purchase online at www.playfulpromises.com from 19th September. The collection will also be available on http://www.simplybe.co.uk, Forever 21 and from Nordstroms in the USA. Playful Promises is stocked in a range of renowned boutiques across the UK, on ASOS.com as well as international stockists within Europe and the USA.

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