Fashion muse Alexa Chung art directed the Launch of the new UGG classic.

Alexa’s involvement extended outside her usual role in from tot the lens and sees her express her creative talent behind-the-scenes. As art director, Alexa oversaw the entire shoot from concept, to crew, cast, focusing on the classic boot and delivering a contemporary sensibility for the new UGG classic.

unnamed-8Set in New York, a series of portraits capture a group of women within the creative industry who are celebrated for their individual style, have a strong sense of self and enjoy a close relationship with Alexa. As a result, the images reflects the lives of inspirational women and their modern wardrobe. Each portrait was shot by photographer Ben Rayner who has previously worked with Tommy Hilfiger.

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