In an exclusive partnership, fashion, beverage giant and charity unite in support of the LGBT community.
Despite the gloomy mood catalysed by the referendum results this Friday, London will be in high spirits this weekend with the annual Pride in London Parade: expect the usual explosion of colours, happiness and celebration of diversity. This year, however, a unique collaboration has merged all the elements to enjoying a good life: diversity, fashion and a good drink.
In an exclusive initiative with fashion designers, Absolut. vodka is fundraising for LGBT charity Stonewall. Inspired by the six-colour rainbow of the LGBT Pride flag, designers were invited to conceive their individual interpretation on the iconic bottle. The results were fabulously exquisite creations with personal favourites highlights coming from Ed Marler, Fred Butler Gareth Pugh, Henry Holland, Munroe Bergdorf and Sibling. These one-off only editions are being auctioned via platform Givergy with all proceeds going directly to support the UK’s leading LGBT equality charity Stonewall.
The charity was originally formed in 1989 as a response to Section 28, a law that banned talking about being gay in schools, is now the largest lesbian, gay and bisexual equality charity in Europe. They have expanded their campaigns to tackling bullying, building gay-friendly workplaces and campaigning for equality internationally. Beverage giant Absolut has a tradition of supporting the cause. The brand’s limited editions are intended to “stir-up conversations about diversity and acceptance through unique creative collaborations with artists, charities and high profile personalities”, explains the Press Office.
Coinciding with the Pride in London Parade, the limited edition bottles are open for bidding until this Saturday. Live, drink and be merry.
To bid, visit: https://www.givergy.com/charity/stonewall
To know more about Stonewall’s work, visit: www.stonewall.org.uk
By Sandra Porto