Leading sock label Look Mate London are excited to launch their very own, very first socks designed in-house this month. The new socks come hot on the heels of the previous 21 designs that were created through design and art led collaborations, most recently with celebrated artists and illustrators Michel Arnold, Yoni Alter and Marylou Faure.
Using a minimalist design and a calm, very on trend camel colour, Look Mate have chosen a more classic design, which complements their portfolio of bold and colourfully rich designs, which have distinguished them as a brand and seen their increasing popularity amongst sock lovers and expressionists. Crafted from luxurious combed cotton, the socks feature the traditional British Queen’s Guard, who with out doubt, take care of the most iconic individual in British history, Her Royal Majesty the Queen. With the exciting news of the recent Royal engagement, this latest sock will certainly be popular in the upcoming months and may be viewed as a more timeless token of support for Harry and Meghan that can be worn for years to come.
The cute, yet classic sock features a Queen’s Guard on the ankle with two smaller guards pictured on the base of the foot. As a London founded and based brand, Look Mate chose the Queen’s Guard as they represent many of their own brand qualities including the discipline, attention to detail and yet at the same time, are part of the iconography of London. According to recent research by the quintessentially British magazine Country Life, colourful socks are now seen as the ultimate gentleman’s accessory and Harvard Business School stated that those who wear colourful or eccentric socks are considered non-conformist and therefore more creative and successful*.
Look Mate’s founders are passionate about fusing functionally with great design and the brand champions designers from around the world, showcasing their unique and very individual work on every pair of socks. Each pair is priced £12 and the full range is available to purchase from www.lookmate.co.