Madi is a Saudi fashion brand launched in Riyadh in 2015 by Madawi Saad. Madi reinterprets traditional Saudi womenswear in a contemporary taste by creating experimental juxtapositions between Eastern and Weastern aesthetics. Every piece is made in Saudi in Madi’s atelier with the most careful attention to details. Madi’s fascination with architecture inspires airy cuts that follow pure geometric patterns. Small openings at the back, on the shoulders and on the chest discreetly enhance the woman’s figure and add a certain edge to the minimalist clothing.
Textiles play a great role in every collection, which always include locally sourced fabrics, as well as Japanese yarns and other precious materials coming from all over the world. The aim of the brand is to give to Saudi’s heritage and its subtle appreciation of women’s beauty a cosmopolitan appeal, spreading a universal message of elegance, freedom and appreciation for art and craft.